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We identify the moments where your service feels unclear, frustrating, or impersonal for the people who use it.
Services
Services
User Insights
User Insights
We conduct in-depth user interviews to find out what they really think. Perfect for getting the honest truth from people using your service who wouldn't say it to your face.
Service Reality Check
Service Reality Check
We go "into the trenches" to experience your service first-hand. Using on-site shadowing and observation, we see where your service feels confusing, gets stuck, or plain cold for the people using it.
Service Co-Creation
Service Co-Creation
We don't just find problems — we help you fix them. We facilitate team sessions to co-create, prototype, and test new solutions before full launch, ensuring real impact.
Who we are?
Who we are?
While you’ll see a lot of my face on this website. That’s because I lead most of what happens here at Project-ABC. But I’m not doing it all alone. Behind the scenes, I work with a trusted circle of collaborators, thinkers, makers, and tech wizards — people I call on when the project needs just the right skills, insights, or extra hands. Whether it's user research, prototyping, writing, tech, or facilitation — I build the right team for the task.
So while it might look like a one-woman show, it’s actually a well-curated crew of smart, kind humans working together to make great things happen.
Linda Paulauska
Linda Paulauska
Project-ABC is led by Linda Paulauska, a people-first professional with over 15 years of experience built from the ground up. Her background spans human psychology, social education, organizational management, and — the cherry on top — a specialization in service design.
Alongside her career, Linda has always been drawn to human connection through communication. She has interviewed and published life stories for various media platforms, skillfully translating individual experiences into narratives that resonate with diverse audiences. Her work reflects a deep commitment to understanding people, researching behavior, and crafting stories that matter.
Linda combines a strong academic foundation with a creative mind and a deep sense of responsibility.
She approaches life with the motto: bring light wherever you go. Known as a natural networker and a reliable leader, Linda gets things done — always with empathy and clarity at the core.
Her strengths include:
• Management and leadership
• Service design and facilitation
• Human behavior, qualitative research, and people insights
• Media and storytelling
• Networking and relationship-building
Linda is passionate about innovation — but at her core, Linda is someone you’ll want to connect with, wherever in the world you are.
The Extended Team
The Extended Team
The closest and most consistent collaborator at Project-ABC is Arturs Paulauskis — a sharp technical mind and thoughtful systems thinker. He brings deep technical expertise and an engineering mindset, with strong capabilities in IT systems, smart technologies, electronics, and data management (he’s also an Excel wizard). Arturs ensures that every innovative solution is supported by efficient, scalable infrastructure.
Outside of client work, he’s often found prototyping smart devices, developing AI systems, or exploring the future of electric mobility. While his involvement adapts to each project’s needs, he remains Linda’s closest technical partner — quietly ensuring everything runs smoothly behind the scenes.
When a project calls for additional expertise, we bring in the right people. We regularly collaborate with a trusted network of experts and freelancers, assembling teams with the specific skills needed to meet each challenge effectively.
Contact
Contact
Ready to explore how essential leadership, service design, and technical excellence can transform your organization?
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