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We create services and systems that make life smoother.
We also teach, tell powerful stories, research people, lead teams, and bring ideas to life with design thinking approach.
We care.
Services
Services
LindaRix.MOV
Service Design Consulting
Service Design Consulting
We help organizations enhance their services, offering both brief consulting sessions on service design basics and long-term, hands-on collaborations to implement it.
Storytelling & Writing
Storytelling & Writing
We turn ideas, interviews, and experiences into content that connects — from media articles and websites to brand stories and human-centered publications.
Project & Team Leadership
Project & Team Leadership
Have a project to launch or lead? We guide teams from vision to delivery — with structured planning, creative energy, and people-first leadership.
Service Design Execution
Service Design Execution
Need help with the design process? Or you just want a part, for example, to research your customer experiences? We support discovery, research, co-creation, or testing — or lead the full journey from insight to solution.
Facilitation
Facilitation
We design and lead workshops that bring clarity, spark collaboration and ideas — both online and on-site.
Educating
Educating
We offer lectures that introduce service design in a practical way — perfect for students, teams, and future service leaders.
Who we are?
Who we are?
While you’ll see a lot of my face on this website. That’s because I lead most of what happens here at Project-ABC. But I’m not doing it all alone. Behind the scenes, I work with a trusted circle of collaborators, thinkers, makers, and tech wizards — people I call on when the project needs just the right skills, insights, or extra hands. Whether it's user research, prototyping, writing, tech, or facilitation — I build the right team for the task.
So while it might look like a one-woman show, it’s actually a well-curated crew of smart, kind humans working together to make great things happen.
Linda Paulauska
Linda Paulauska
Project-ABC is led by Linda Paulauska, a people-first professional with over 15 years of experience built from the ground up. Her background spans human psychology, social education, organizational management, and — the cherry on top — a specialization in service design.
Alongside her career, Linda has always been drawn to human connection through communication. She has interviewed and published life stories for various media platforms, skillfully translating individual experiences into narratives that resonate with diverse audiences. Her work reflects a deep commitment to understanding people, researching behavior, and crafting stories that matter.
Linda combines a strong academic foundation with a creative mind and a deep sense of responsibility.
She approaches life with the motto: bring light wherever you go. Known as a natural networker and a reliable leader, Linda gets things done — always with empathy and clarity at the core.
Her strengths include:
• Management and leadership
• Service design and facilitation
• Human behavior, qualitative research, and people insights
• Media and storytelling
• Networking and relationship-building
Linda is passionate about innovation — but at her core, Linda is someone you’ll want to connect with, wherever in the world you are.
The Extended Team
The Extended Team
The closest and most consistent collaborator at Project-ABC is Arturs Paulauskis — a sharp technical mind and thoughtful systems thinker. He brings deep technical expertise and an engineering mindset, with strong capabilities in IT systems, smart technologies, electronics, and data management (he’s also an Excel wizard). Arturs ensures that every innovative solution is supported by efficient, scalable infrastructure.
Outside of client work, he’s often found prototyping smart devices, developing AI systems, or exploring the future of electric mobility. While his involvement adapts to each project’s needs, he remains Linda’s closest technical partner — quietly ensuring everything runs smoothly behind the scenes.
When a project calls for additional expertise, we bring in the right people. We regularly collaborate with a trusted network of experts and freelancers, assembling teams with the specific skills needed to meet each challenge effectively.
Contact
Contact
Ready to explore how essential leadership, service design, and technical excellence can transform your organization?
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